The Definitive DIY Guide to Beautiful Product Photography
The perceived value of your products and the trustworthiness of your brand is often judged based on the quality of your visual presentation. That means having high-quality, beautiful product photography can go a long way.
However, not every store owner can afford to invest in a professional photography studio, especially when they’re just starting out. DIY product photography provides a great alternative, and as long as you know the proper tools and techniques, taking compelling product photos is well within your grasp.
Tips for stand-out product photography
What you're going to need:- A camera. or mobile
- A tripod.
- A white background.
- White bounce cards made of foam board.
- A table.
- Tape.
- The right room
- instagram
- But it's not just aesthetics we're talking about. Showcasing your products with high-quality images can also be the difference between a conversion and no sale at all. This is particularly true if you’re also distributing your products on marketplace sites like Amazon, where your product photos are displayed alongside those of your competitors.
The perceived value of your products is directly impacted by the quality of your product photography.
But when you're just starting out, getting your product photos up to par can be intimidating because professional photography is often expensive. There are hundreds of product photography tools to help you get the job done yourself, though.
As a business owner with lean startup roots, I understand this more than anyone. I also know that sometimes the money is just not there. If that’s you and your budget is tight, have you thought about taking the DIY approach to product photography? It’s not as hard as you might think.
There are lots of techniques for shooting successful product photos, but the one I’m going to show you is commonly known as The Window Light Technique. From someone who photographs products every day, this tutorial has been specifically crafted for business owners on a budget. It’s designed to be simple while producing excellent, high-quality results for most product types.
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